I’m a communications professional with nearly a decade of experience working, managing and innovating in the public sector. From media strategy and project management, to web design and video production, I’m a dynamic, creative and driven individual. With a good cup of coffee, anything is possible.
Developed skills to design, build and launch websites
FEMA Emergency Management Institute
Advanced Public Information Officer
Crisis communications and key message development
County of L.A., Chief Executive Office
Manager, Digital Strategies and Communications
2016 – Present
Oversee the Countywide Communications digital team and direction of L.A. County’s online presence, onboard strategic digital initiatives, define voice and tone of L.A. County’s digital brand to effectively reach intended audience, analyze and anticipate technological trends, and advise County departments on digital growth techniques.
Managed communications strategy for Woolsey Fire, including development of response and recovery website, public messaging, and communications staffing.
Managed digital strategy for Measure H educational outreach, including social media, creation of digital toolkit to streamline external communications, and development of website to lead to passage of Measure H.
Coordinate with L.A. County Board of Supervisors offices and County departments to effectively communicate messaging through digital platforms using engaging posts, video, graphics, photos and other multimedia content.
Managed media relations as spokesman, facilitated press events and major speeches, tracked constituent and regional issues, developed digital communications strategy and managed special projects, crafted policy related to Safe Surrender program and child sex trafficking.
Oversaw budget, design, development and rollout of refreshed Baby Safe Surrender program. Managed external public relations firm and $500,000 budget to expand outreach to communities in multiple languages.
Produced over forty episodes of Supervisor Knabe’s monthly, statewide public affairs television show, Dialed-In with Don Knabe; booked guests and wrote scripts; used traditional and new media channels for promotion.